Mike Pritula (Mykhailo Prytula), HR expert and founder of Mike Pritula Academy Founder · since 2011
Human Capital Development · AI in HR

Mike Pritula (Mykhailo Prytula)

Making HR the most innovative profession in the C‑Suite.

21 years in HR: Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank, PeopleForce. Certified PHRi, SHRM-CP, HCI sHRBP; HRCI representative in Eastern Europe. Founder of Mike Pritula Academy; built PapaHR, an AI-native HR platform, as CPO and keeps developing it. #1 HR instructor on Udemy and author of 200+ HR books on Amazon.

21
years
in HR
170K+
academy
students
1.9M
Udemy
enrollments
200+
HR books
on Amazon
02 · Manifesto

HR should be the most innovative profession in the C‑Suite.

— Mike Pritula Founder, Mike Pritula Academy
01

HR builds the business, not just serves it

Strategic HR is not "personnel admin" or a "support function". It is the CEO's partner that moves revenue, margin and company value. If your HR team still spends its days printing employment orders, something is wrong.

02

AI is already in HR. Which side are you on?

I have been writing about AI in HR since 2019. Since then the story has moved from "AI will change HR soon" to "AI is already inside every process". Teams that adopt AI now gain the advantage. Teams that wait give the market away.

03

Learn from practitioners, not theorists

21 years in HR: Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank. I built HR from scratch four times. I teach what I have implemented myself, not what I read in HBR. Academy courses include only tools that already work.

03 · Career Timeline

21 years. From recruiter to academy founder.

Career
Academy

Every company was a new level of HR maturity. Every stage of the academy opened a new horizon for HR education. Two parallel lines that meet here.

2005
★ Start

First HR role at Alfa-Bank

Recruiting, onboarding, core HR processes. The start of 21 years of continuous work in the HR function.

2010
▷ Academy

First online programs for HR

Online learning for HR practitioners, long before Zoom and mass EdTech.

2011
★ Founded

Founding of Mike Pritula Academy

The academy launches under its own brand. Since then the course catalog and the student geography have kept growing.

2012
▷ Online

First webinar and online course

Webinars on WizIQ and ClickMeeting before Zoom existed. The academy's first online course and the "recorded lessons + homework" format.

2018
★ Partnership

Agreement with HRCI

Mike becomes the HR Certification Institute representative in Eastern Europe. 10+ test centers launched in Azerbaijan, Uzbekistan, Kazakhstan and Tajikistan, where HR professionals could not take international exams before.

2019
★ AI in HR

First writing on AI in HR

Three years before the public release of ChatGPT, Mike publishes his first materials on artificial intelligence in HR. Since then, a constant focus where HR meets AI.

2023
★ AI courses

Courses on AI in HR

Right after the ChatGPT release, the academy launches courses on ChatGPT, AI and robots in HR. By the end of the year there are 9 of them in the catalog.

2024
★ Product

Launch of PapaHR

An AI-native HR platform that Mike built and develops himself as CPO. 30+ modules, from employee records to goals, reviews and surveys.

2026
● Today

170K+ students · 185+ courses · 185 countries

Mike Pritula Academy today is the largest independent HR education platform. NPS 80, new courses every week, 155+ courses already in English, with more being translated. The goal is to make HR the most innovative profession in the C‑Suite.

04 · Companies

6 companies. HR built from scratch 4 times.

From an EdTech unicorn to a bank, from media to HR tech. Wargaming, Preply, iDeals, Starlightmedia, Alfa-Bank, PeopleForce. Every company meant a new level of HR maturity and new tools that later became academy courses.

01 Gaming · IT

Wargaming

The makers of World of Tanks. Total Rewards for 2,800 employees, job evaluation for 2,000 roles (Radford/HAY), $10M+ in savings.

★ Total Rewards ★ Job grading
03 SaaS · B2B

iDeals

Global SaaS for virtual data rooms. HR from scratch: OKRs in 85%+ of teams, time-to-fill down from 90 to 60 days, turnover down from 35% to 25%.

★ OKR ★ Hiring
04 Media · TV

Starlightmedia

One of Ukraine's largest media groups (STB channel). An HR team of 20, 2,000 hires in 3 years, the company grew from 800 to 2,500 people.

★ Hiring at scale ★ Creative HR
05 Banking

Alfa‑Bank

First HR role, 2005. A highly regulated environment, a complex HR function and strict compliance requirements.

★ Banking HR ★ Compliance
06 HR-Tech · SaaS

PeopleForce

An HR tech platform: HRIS, performance, recruiting, surveys. Role: HR Evangelist and Product Advisor, where HR knowledge becomes a product.

★ HR-Tech ★ Product
21
years
in HR
6
companies:
IT, EdTech, banking,
media, HR tech
4×
built HR
from scratch
$10M+
saved
at Wargaming
05 · Credentials

3 international certifications. HRCI · SHRM · HCI.

All three institutes are the global gold standard of HR certification. Mike passed each exam and teaches others to prepare for the HRCI and SHRM exams; since 2018 he has been the HRCI representative in Eastern Europe.

HRCI ★ Certified

PHRi

Professional in Human Resources — International

A global certification for HR practitioners from the HR Certification Institute. It confirms mastery of operational HR: recruiting, performance management, development and employee relations.

★ Global ★ HRCI USA
SHRM ★ Certified

SHRM‑CP

Society for Human Resource Management — Certified Professional

A US certification from the world's largest HR association. Recognized by employers worldwide, especially in the US and in multinational corporations. Focus: strategic HR and business partnering.

★ Global ★ SHRM USA
HCI ★ Certified

HCI sHRBP

Human Capital Institute — Strategic HR Business Partner

A certification for HRBPs from the Human Capital Institute: business acumen, influence on top management, turning HR into a strategic function.

★ Executive ★ HCI USA
★ Region

HRCI representative in Eastern Europe since 2018

An official agreement with HRCI. 10+ test centers launched in Azerbaijan, Uzbekistan, Kazakhstan and Tajikistan, where HR professionals could not take international exams before. HRCI exam prep courses in 10+ countries.

10+
HRCI test
centers
06 · Books

200+ HR books on Amazon.

The Playbook series by Mike Pritula: each book is an operating manual for one HR function, from audit, employer branding and recruiting to L&D, C&B, HRBP, strategy and people management. Inside are ready-made templates and tools.

200+ books on Amazon
9 covers below
Book cover: The HR Audit Playbook · Mike Pritula
★ HR Audit

The HR Audit Playbook

A Step-by-Step Guide to Diagnosing, Fixing, and Future‑Proofing Your People Function

30+ Templates
Book cover: The Modern Employer Brand Playbook · Mike Pritula
★ Employer Brand

The Modern Employer Brand Playbook

How In‑House EB Managers Build a Measurable System in the AI Era

63 Templates
Book cover: Hiring Software Developers · Mike Pritula
★ Recruiting

Hiring Software Developers

The Non‑Technical Recruiter's Playbook

57 Templates
Book cover: Corporate Learning & Development · Mike Pritula
★ L&D

Corporate Learning & Development

The In‑House Manager's Operating Manual

57 Templates
Book cover: The COO Toolkit · Mike Pritula
★ COO · Operations

The COO Toolkit

The Operating System for Building, Scaling, and Running a High‑Performance Business

Operating Manual
Book cover: The HRBP Playbook · Mike Pritula
★ HRBP

The HRBP Playbook

From Order‑Taker to Strategic Business Partner

54 Templates
Book cover: The Total Rewards Playbook · Mike Pritula
★ C&B · Total Rewards

The Total Rewards Playbook

How to Build a Compensation and Benefits System That Attracts, Retains, and Motivates

Compensation System
Book cover: The People Management Playbook · Mike Pritula
★ People Management

The People Management Playbook

A Practical Guide to Building, Leading, and Growing High‑Performing Teams

48 Templates
Book cover: The HR Strategy Playbook · Mike Pritula
★ HR Strategy

The HR Strategy Playbook

A Step‑by‑Step Guide to Building, Defending, and Executing a Winning People Strategy

60+ Tools + AI Prompts
★ Amazon Author Page

All books by Mike Pritula in one place

200+ books on HR, AI in HR and business.

07 · Projects

Not just an instructor — an entrepreneur with products.

In 15 years Mike has built an ecosystem of HR products: an academy with 170K+ students, the HR platform PapaHR and YouTube channels about HR. Each product strengthens the others.

02 ★ Product · CPO
🤖

PapaHR

An AI-native HR platform with the academy's methods built in

As CPO, Mike built PapaHR himself and keeps developing it. 30+ modules: employees and org structure, hiring, 30‑60‑90 onboarding, goals and reviews, pay and grades, engagement surveys. An HR person or a team lead can launch it, no separate HR department needed.

★ 30+ modules ★ AI-native
Try PapaHR →
Each product strengthens the others: YouTube brings students to the academy, the academy teaches how to work in PapaHR, and PapaHR automates what the academy teaches.
08 · Impact

Numbers that add up over 21 years.

Not theory: results in the HR function and in online learning. Behind every number are thousands of people whose careers changed.

Mike Pritula Academy
170K+
students
of the academy
Mike Pritula Academy, since 2011: 185+ courses and students from 185 countries.
Udemy
1.9M
course
enrollments
Amazon
200+
HR books
published
Geography
185
countries
of learners
Career
21
years in HR
since 2005
PapaHR
30+
platform
modules
YouTube · Academy
250K+
subscribers
Silver Play
YouTube · International
200K+
subscribers
Silver Play
★ Figures as of November 2026.
09 · Recognition

Three signs of industry trust.

Where the HR community listens to Mike and which areas of his expertise it relies on.

📺
★ YouTube

2× Silver Play Button

Two academy channels passed 100,000 subscribers: 250K+ and 200K+. Interviews, cases and AI tools for HR.

★ 250K+ ★ 200K+
🌍
★ HRCI · Since 2018

HRCI representative in Eastern Europe

An official agreement with the HR Certification Institute. 10+ test centers in the region and HRCI exam prep courses in 10+ countries.

★ HRCI USA ★ Official Representative
Since 2019 writing about AI in HR
·
15 years of the academy, since 2011
10 · Contact

Ready to learn firsthand?

A yearly academy subscription opens 175+ courses, 155+ already in English (more are being translated), new courses every week, the HR community chat and Accredible certificates. $1,000 a year instead of paying for each course separately.

Or reach out directly

HR should be the most innovative profession in the C‑Suite.

— Mike Pritula Founder, Mike Pritula Academy