Free audit
35 yes/no questions about where candidates and employees meet your brand: employee surveys, interviews, careers site, content, video and social media. SWOT and PESTEL at the end. Get your level, the volume of every channel and recommendations.
Your answers stay in your browser. You can save the result as a link.
Or every academy course at once: 175+ courses in the subscription, this one included.
Subscription — $1,000/yearOptional, but it counts: a filled-in PESTEL and a filled-in SWOT are 2 more points out of 37. The text stays in your browser only.
Your result
How we count: “yes” answers, a filled-in PESTEL and a filled-in SWOT count; the percentage is out of 37 points.
For the questions you answered “no”, by section.
Not a single “no”, so the checklist has no recommendations for you. Hold the bar: check your brand metrics and repeat the audit in six months.
SWOT and PESTEL are empty. You can fill them in now and the result will update.
Or every academy course at once: 175+ courses in the subscription, this one included.
Subscription — $1,000/yearHow the audit works
The checklist was created in the Employer Branding course at Mike Pritula Academy. Its 35 questions cover seven places where people meet your brand: how you manage the brand, whether employees take part, how you treat candidates, your website, content, video and social media. PESTEL and SWOT come at the end: fill them in right here and copy them as text.
Answer “yes” only if the practice already works, not if it is planned. That way the recommendations hit the real gaps.
Or every academy course at once: 175+ courses in the subscription, this one included.
Subscription — $1,000/yearIt is how people see your company as a place to work: candidates, employees and former employees. It is built from the employee value proposition (EVP), the candidate experience in interviews, the careers site, content and what employees say about their work.
8–10 minutes for 35 yes/no questions. SWOT and PESTEL are optional: another 10–15 minutes if you fill them in properly. No sign-up and no email needed.
“Yes” answers, a filled-in PESTEL and a filled-in SWOT count, 37 points in total. The percentage is the share of counted points. Above 80% is high efficiency, above 60% optimal, above 40% sufficient, otherwise low.
Each question has its own recommendation. The report includes the ones you answered “no”, grouped by section, with a link to an academy course where a course helps close the gap.
PESTEL shows what is changing around the company: politics, economy, society, technology, environment and law. SWOT links that to your brand: which strengths to rely on, which weaknesses to close and which opportunities to use. The filled-in analysis copies as text for your report.
An HR professional, recruiter or employer branding specialist. It is even more useful to take it together with a hiring manager or a marketer and compare answers: where they differ is where to start.
We will help you choose a course for your goal and answer questions about the subscription — in any messenger you prefer, during business hours.